July 12, 2024

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Mississippi State – Official Athletics Website

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STARKVILLE – Mississippi State Athletics announced two key additions to its new student-athlete brand services and business development team Wednesday.

Brandon Lee has been named Associate AD/Student-Athlete Brand Strategy & Innovation, and Maya Bulger has been tabbed Assistant AD/NIL Administration & Partnerships.
Lee and Bulger will report to Deputy AD/General Manager Terry Prentice, who leads all units impacting student-athlete success including student-athlete brand services and business development. Prentice joined the Bulldogs in September 2023 after stops at Arkansas and Kansas.
“We are excited to have Brandon and Maya join our team and help lead our evolving student-athlete brand services and business development unit into the future,” Director of Athletics Zac Selmon said. “Over the last several months, we have conducted extensive research and planning as the collegiate athletics model continue to shift with revenue sharing on the horizon. While important steps have already been taken, Brandon and Maya will add an even greater impact on our department’s mission as we aggressively work to maximize every possible student-athlete NIL opportunity and position Mississippi State as a national leader in the space. As we evolve into the future, providing our student-athletes with a world-class experience en route to graduation and equipping each of them with tools to be successful in life remain our highest priorities.”
Lee is coming to Starkville after serving as Missouri’s Assistant AD/NIL from 2022-24. He had previous stops at Colorado as Special Projects Assistant and Discovery Officer and Notre Dame as Director of Student-Athlete Professionalism.
Lee will coordinate departmental strategies related to short- and long-term business development and revenue opportunities for MSU student-athletes. He will coordinate and lead recruiting strategies for all sports and work daily with the Bulldog Initiative, Bulldog Club and Athletic Business Office.
Lee is a two-time Missouri graduate, earning a bachelor’s degree in personal finance in 2018 and a master’s in business administration in 2020. He served as the SEC’s representative on the NCAA Board of Governors Federal and State Legislation NIL Working Group from 2019-2020. A former football student-athlete for the Tigers from 2014-18, he served on the SEC Leadership Council and took part in the 2018 NCAA Convention.

Bulger officially began her role at MSU in May after serving as Washington’s Director of Football NIL from 2023-24. Prior to Washington, she was Illinois State’s Director of NIL & Community Engagement.
Bulger will serve as an NIL resource to MSU student-athletes and coaches for all sports and manage the department’s partnerships with Altius Sports Partners, Adidas, Opendorse and other related entities. She will educate local, regional and national brands on NIL opportunities for MSU student-athletes and develop educational, brand-building events and programming. In addition, she will be the liaison to Bulldog Sports Properties and MSU’s creative and licensing teams to facilitate NIL opportunities for student-athletes.
Bulger earned a bachelor’s degree in journalism from TCU in 2019 and a master’s degree in sport management from Illinois State in 2022.



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